Our Manifesto


Our mission is to make the best information organization tool

  • We have a vision of the best information organization tool and we strive to realize this vision.

  • We believe our work can bring great value to our customer’s life as it enhances the ability to organize and comprehend information. Thus, empowers users to become better learners, thinkers, and achievers.

  • Our customers, whose job is to “think for a living”, are adept at using outlines to organize information. They are: educators, researchers, lawyers, physicians, scientists, software engineers and related professions.

We strive for sustainability

  • On the App Store, we see many great apps languished and has not been updated for years, sadly, because they lack a sustainable business model. We are in for the long game. We know subscription is the key to sustainability, although we do not like the word. To us, membership is a better word.

  • We know, selling our products at a low price is unsustainable. It inhibits us working on our mission. It erodes the quality of our work and ultimately, leads to customer’s disappointments. A sustainable price allows us to work on the job we love and serve our customers with high quality, well-maintained products. It’s a win-win situation.